Tag: Marketing

Last week, a vendor walked into the DanvilleComputerDoc.com offices. During our conversation about what we do and what he does, he said he found it difficult to effectively differentiate himself from his competitors. He knew that I helped clients with digital and print marketing and asked my opinion on where he should begin.

To be honest, I’d seen his business card before and wanted to find a way to talk to him about it without being too pushy — after all, he was there to sell me on his product, I wasn’t seeking his business as a marketing client. So, I took this opportunity to broach the subject.

I asked to see his business card. He handed me the same card he’d handed me a month prior. It was not impressive.

I’m blunt by nature (and he did ask for my opinion), so I told him it was bland at best and that it wasn’t helping his marketing efforts. He asked me why, and what suggestions I could offer him to improve it.

Below are the pointers I offered him in person. After he left my office, it occurred to me that many local business owners may be interested in a little information on how to “step up” the business card they hand out every day — but often take for granted: Continue reading